Milena S. Nikolova, PHD

Bio

Milena S. Nikolova, PHD

CHIEF BEHAVIORAL OFFICER & CO-FOUNDER OF BEHAVIORSMART

Milena’s dream work space is where psychology meets impactful travel. In her work she borrows knowledge from behavioral sciences to come up with effective commercial and sustainability solutions for travel businesses and destinations. She knows there is huge potential for behavioral optimisation of current models in the tourism sector as many of them are designed around unrealistic assumptions about how travellers decide, experience and remember. Milena is a proud collaborator of CMDinspired because she shares Chris Doyle’s passion and curiosity in exploring new boundaries and redesigning the status quo.

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